PRODUCTS
WHAT'S NEW
ROOM SET
SOFA
FURNITURE
LAMP
ACCESSORY
TEXTILE
NORMANN
EVA SOLO
SELETTI
IITTALA
DIY ZONE

BRAND SUPERIORITY

Blue Ocean marketing strategy:

sofapop is a retail concept on the lifestyle, focus on the living room layout. Our new fashion way to decorate your living room, make it comfortable, unique and interesting. sofapop inspiration inspire customers to provide different styles of options, allowing customers to truly become your home designer.

Design and product advantages:

● Well-known Danish design team + local elite professional design.
● Both function and beauty of human design modern furniture design.
● DIY products, personalized options
● Full range of home products, to meet the infinite enjoyment of life
● Nordic style with BoConcept is the sister brand, brand strength is guaranteed
● Patented digital printing technology

Sales and service advantages:

● "E + physical store," a new sales model
● The customized service concept
● Science and customer relationship management, tracking, analysis of customer information
● Excellent service, the National Distribution Network

Mature revenue model:

● Mature profit model
● A stable return on investment
● Substantial margins
● "Zero inventory" business model

STORE IMAGE

AFFILIATE SUPPORT

Construction Services

Sales Department will assist the participation of shop location and the work of construction services, professional staff will provide you with a market value of the site evaluation, the company from drawing design, decoration, construction, display, etc., and offer professional services in place.

Decoration support

In order to better establish a brand image, the company will join the actual purchase amount of subsidies given to the decoration, there are specific policies in the contract note.

Staff training

Corporate training departments will coordinate recruitment and training of shop employees. Through the shop before the on-site training, headquarters training, circuit training and other forms on a regular basis to the franchisee to provide comprehensive ongoing training support.

Preparation of goods

Experienced logistics personnel will monitor the new stores opened in the area, geographical location, a combination of factors such as local spending power, reasonably marketable product portfolio preparation. And based on similar historical operational data franchisee to provide reasonable advice and guidance orders.

Logistics preparation

Professional logistics partner that can give customers accurate and timely delivery of goods required.

Opening marketing plan

Company dedicated planning department will be based on the concept of actual consumption of local consumer groups, consumption levels, combined with the characteristics of brand products, comprehensive planning and effective practical, economic newly opened marketing programs.

Advocacy support

Company's specific needs based on business, to encourage the regional franchisee for various advertising media, thus enhancing the value of the brand and increase the profitability of franchisees space. Specific support policies are illustrated in the contract.

Store display

Teachers assigned to a professional display company shop display, store the image not only adds vitality, it enables the brand image of the full outstanding.

Regular visits

Professional marketing managers to conduct regular customers visit stores, its marketing operation, display of goods, sales strategy, staff management and so the problems proposed to give guidance to help customers store management.

JOIN PROCESS

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APPLY ONLINE

→ Click to download the application form to join

CONTACT US

Tel :021-52587917 021-52587910 Fax: 021-52587901 Email: sofapop@sofapop.com